Uniting Art and Pop Culture Icons –
Ford Mustang and Burton Morris Studios Launch Global Art Collaboration
- Mustang Unites brings together pop artist Burton Morris with the iconic Ford Mustang to create a unique art collection featuring the globally recognizable pony icon
- Collection celebrates Mustang’s global move; for the first time in its 50-year history, Mustang will be available globally to customers in more than 120 countries around the world
- The pop art collection will be available at www.MustangUnites.com
LOS ANGELES, Calif., September 17, 2014 – Ford Motor Company celebrates Mustang’s influence to pop culture and its official entry into the global markets with a one-of-a-kind art collaboration with the Burton Morris Studios featuring the popular pony icon.
Through the Mustang Unites program, renowned pop artist Burton Morris will uniquely hand-paint and sculpt a series of ten original Mustang pony icons. Each art piece will be emblazoned with one of ten chosen country flags and will feature Morris’ signature stylistic, pop-art energy shards.
“No matter where you are in the world, the Mustang pony is one the most recognizable emblems,” says Elizabeth McKelvey, licensing marketing manager, Ford Global Brand Licensing. “And as we celebrate 50 years of Mustang as an iconic sports car, we are also marking the milestone with a creative art collaboration representing its first-ever entry into the international markets.”
In addition to the United States of America, country flags of Australia, Brazil, Canada, France, Germany, Italy, Spain, United Arab Emirates and United Kingdom will be featured in the collection.
Transforming icons to pop art
Artist Burton Morris is best known for his bold, graphic pop art depictions of various modern icons. His subject matter includes everyday objects that portray today’s popular culture including his signature coffee cup with the steam plume on the television hit Friends and global sports events like the FIFA World Cup. His distinctive style is characterized by radiant black outlines and vivid colors that emit
energy in all of his artwork.
“As the Ford Mustang celebrates 50 years, it has become a symbol of pop culture with the pony being one of the most recognizable icons worldwide,” says Burton Morris. “I am thrilled to have my paintings be a part of Mustang Unites and celebrate Mustang around the world,” says Burton Morris.
In addition to the original sculptures, the Mustang Unites collection will include limited-edition and paper and aluminum prints, and posters. The collection will be available globally online at www.MustangUnites.com.
A global pop culture icon
Mustang’s impact goes well beyond the more than 9.2 million cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the most-liked vehicle on Facebook, with close to 8 million likes.
“In partnering with Burton Morris on Mustang Unites, we hope to bring together Mustang, art and pop culture in a very unique way, and capture the spirit and emotion of the iconic pony car that connects owners, fans and enthusiasts from around the world,” added McKelvey.
For the first time in its 50-year history, Mustang will be available globally to customers in more than 120 countries around the world. The addition of a right-hand-drive Mustang to Ford’s global vehicle lineup will allow the iconic pony car to be exported to more than 25 right-hand-drive markets around the world, including the United Kingdom, Australia and South Africa.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.